USING THE EXPERIENCE ASSESSMENT CHART
Before we move on and see how this idea helps us shaping the upcoming experience, it is time to explain the meaning of the axes and the inscriptions on the right of each template since they are going to be very useful from this point on. This brings us to the unique quality that Storyply offers to the domain of designing for experiences.
Designing for experiences requires design teams to empathize with the people for whom they design on an emotional level. It is quite different from envisioning objects. The challenge is to envision first the ‘dynamic qualities of experiences’ and then ‘the constantly changing emotional response to those changes’. In a sense, designing-for-experiences means designing for the state of changing. In order to achieve that we need to be able to externalize and discuss the emotional quality and intensity of key moments in an experience. Storyply sets out to provide that interface.
Experience Assessment Chart is used for emotional value assessment over time.
It helps the team to generate a temporal map of how events unfold and how they impact the emotional state of the character over the course of the experience. This process opens up a whole new dimension to discuss about WHY and WHEN users feel the way they do, and WHAT could be done about this.
In the actual Storyply process we do this exercise two more times to assess the sequence of instances with respect to a Primary and a Secondary value. A Primary Value is "the emotional need that the team finds most relevant according to the intended experience". Similarly, a Secondary Value is "the second most important emotional need that the team decides to assign to their main character". Storyply supports the teams by providing a list of 'Emotional Values' to help them translate their intentions into meaningful values which could inspire and inform design.
Ultimately, our goal is to have a discussion about the emotional impact of the experience with respect to the values at stake. With all the insights we gathered from the previous steps now it is time to propose our alternative and see how things are going to change.