THERE IS NO MYSTERY TO THE CREATIVE DESIGN PROCESS*

*AS LONG AS YOU AGREE TO: [1] Embrace the project's complexity. [2] Identify the discovery method(s), that would lead to the best insights. [3] Customize the method(s) for the specific needs of the project and organization. [4] Assemble and facilitate the required interdisciplinary expertise. [5] Discuss subjective qualities in concrete terms. [6] Weed out assumptions with flawed reasoning. [7] Resist the organization's tendency to snap back into its old ways at every turn. [8] Extract actionable insights with strong arguments that are backed up with data. [9] Cultivate advocates to follow up on the implications of design in the organization. [10] Make sure the design efforts lead to real business value.

THERE IS NO MYSTERY TO THE CREATIVE DESIGN PROCESS*

*AS LONG AS YOU AGREE TO: [1] Embrace the project's complexity. [2] Identify the discovery method(s), that would lead to the best insights. [3] Customize the method(s) for the specific needs of the project and organization. [4] Assemble and facilitate the required interdisciplinary expertise. [5] Discuss subjective qualities in concrete terms. [6] Weed out assumptions with flawed reasoning. [7] Resist the organization's tendency to snap back into its old ways at every turn. [8] Extract actionable insights with strong arguments that are backed up with data. [9] Cultivate advocates to follow up on the implications of design in the organization. [10] Make sure the design efforts lead to real business value.