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"The design brief is about a problem that we are going to explore rather than a problem we are going to solve.”
- Innovation Pioneers Member
THE GOAL
Designing for A Universal Home Coming Experience for IKEA Customers around the world.  
REQUIRED EXPERTISE
Designing for Experiences and Services​​​​​​​, Design Facilitation.
CLIENT INFO
IKEA + Innovation Pioneers is a network founded by innovation practitioners from various industries, with experience in strategic, tactical as well as operational management of innovation. 
MY ROLE
I equipped & coached innovation officers who represent their company in the network (such as IKEA, TetraPak, Astra Zeneca, Volvo, Thule, etc.) with strategic guidance and facilitated the co-creative process of exploring the problems and opportunities to enhance the homecoming experience in a personal yet universal way for IKEA.​​​​​​​
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