" This framework helps us to get familiarized with the project context and put ourselves into the user shoes. So we can emotionally get involved with the whole experience. It provides creative confidence."
- Innovation Pioneers Member
THE GOAL
Re-forming the Energy-Drink Experience by to exploring a healthy and cool alternative to replace the Energy Drink syndrome amongst teenagers.
REQUIRED EXPERTISE
Design for Innovation, Service & Experience
CLIENT INFO
Tetra Pak - Innovation Pioneers is a network founded by innovation practitioners from various industries, with experience in strategic, tactical as well as operational management of innovation.
MY ROLE
I have equipped & coached innovation officers who represent their company in the network (such as IKEA, Tetra Pak, Astra Zeneca, Volvo, Thule, etc.) with strategic guidance and facilitated the co-creative process of exploring the problems and opportunities to enhance the youth drinking experience.​​​​​​​
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