Re-forming the Energy-Drink Experience by exploring a healthy and 'cool' alternative to replace the Energy Drink syndrome amongst teenagers.
Design for Innovation, Service & Experience
Tetra Pak - Innovation Pioneers is a network founded by innovation practitioners from various industries, with experience in the strategic, tactical, and operational management of innovation.
I have coached innovation officers (from IKEA, Tetra Pak, Astra Zeneca, Volvo, Thule, etc.) and facilitated the co-creative process of exploring the problems and opportunities to enhance the youth drinking experience.