" This framework helps us to get familiarized with the project context and put ourselves into the user shoes. So we can emotionally get involved with the whole experience. It provides creative confidence."
- Innovation Pioneers Member
THE GOAL
Re-forming the Energy-Drink Experience by exploring a healthy and 'cool' alternative to replace the Energy Drink syndrome amongst teenagers.
Re-forming the Energy-Drink Experience by exploring a healthy and 'cool' alternative to replace the Energy Drink syndrome amongst teenagers.
REQUIRED EXPERTISE
Design for Innovation, Service & Experience
Design for Innovation, Service & Experience
CLIENT INFO
Tetra Pak - Innovation Pioneers is a network founded by innovation practitioners from various industries, with experience in the strategic, tactical, and operational management of innovation.
Tetra Pak - Innovation Pioneers is a network founded by innovation practitioners from various industries, with experience in the strategic, tactical, and operational management of innovation.
MY ROLE
I have coached innovation officers (from IKEA, Tetra Pak, Astra Zeneca, Volvo, Thule, etc.) and facilitated the co-creative process of exploring the problems and opportunities to enhance the youth drinking experience.
I have coached innovation officers (from IKEA, Tetra Pak, Astra Zeneca, Volvo, Thule, etc.) and facilitated the co-creative process of exploring the problems and opportunities to enhance the youth drinking experience.