"Empowered by these new insights, Gillette could re-frame their current offerings and purposefully plan for future approaches on how to better connect with consumers in an emotional way."
-Design Strategist at Ergonomidesign
THE GOAL
The Design and Innovation team at Gillette needed to uncover what defines great razor design. Ergonomidesign team immersed themselves in the lives of real people using emotional experience mapping and identified unseen customer needs, drivers, and aspirations. The translated insights were delivered as a strategic toolbox of tangible design principles used to guide and propel the development of the next generation razor systems for many years to come.
The Design and Innovation team at Gillette needed to uncover what defines great razor design. Ergonomidesign team immersed themselves in the lives of real people using emotional experience mapping and identified unseen customer needs, drivers, and aspirations. The translated insights were delivered as a strategic toolbox of tangible design principles used to guide and propel the development of the next generation razor systems for many years to come.
REQUIRED EXPERTISE
Design Research, Visual Communication & Presentation Design
Design Research, Visual Communication & Presentation Design
EMPLOYER INFO
ERGONOMIDESIGN/ P&G Gillette
ERGONOMIDESIGN/ P&G Gillette
MY ROLE
Analyzing the collected audio-visual data and synthesizing them into visual communication materials such as workshop boundary objects, presentation materials, graphs & illustrations, storyboards, etc.
Analyzing the collected audio-visual data and synthesizing them into visual communication materials such as workshop boundary objects, presentation materials, graphs & illustrations, storyboards, etc.