The Design and Innovation team at Gillette approached Ergonomidesign asking them help to uncover what defines great razor design. Inspired by a bold project vision and by immersing themselves into the lives of real people using emotional experience mapping– the team managed to identify unseen customer needs, drivers and aspirations. The translated insights were delivered as a strategic toolbox of tangible design principles, used to guide and propel the development of the next generation razor systems for many years to come.
Design Research, Visual Communication & Presentation Design
ERGONOMIDESIGN/ P&G Gillette
Analyzing the collected audio-visual data and synthesizing them into visual communication materials such as workshop boundary objects, presentation materials, graphs & illustrations, storyboards, etc.