*AS LONG AS YOU AGREE TO:  Embrace the project's complexity.  Identify the discovery method(s), that would lead to the best insights.  Customize the method(s) for the specific needs of the project and organization.  Assemble and facilitate the required interdisciplinary expertise.  Discuss subjective qualities in concrete terms.  Weed out assumptions with flawed reasoning.  Resist the organization's tendency to snap back into its old ways at every turn.  Extract actionable insights with strong arguments that are backed up with data.  Cultivate advocates to follow up on the implications of design in the organization.  Make sure the design efforts lead to real business value.